Job Responsibilities: Digital Marketing Develop digital marketing strategies and support the execution aligned with the brand’s strategic direction and guidelines of the different business units Coordinate social media marketing as an integrated component of the overall organizational marketing strategy Create, curate, and maintain the digital presences of all business units Ensure that all websites are optimized via SEO best practices Marketing Plan, develop and execute marketing strategies Monitor the progress of campaigns using pre-defined metrics and measure the effectiveness of performance Coordinate with operations and vendors to develop marketing activities and communications plan Conduct market&consumer research and analysis to evaluate trends, brand awareness, and competition Derive insights from research results to adjust branding and marketing strategies effectively to meet changing market and competitive conditions. Write copy for diverse marketing distributions (brochures, posters, website material etc.) Design marketing collaterals (in-store and OOH) Community Engagement Organise and assist in the execution of events&promotional activities, product launches Liaise with strategic partners, sponsors and external vendors Develop membership engagement strategies in line with organizational objectives Support ad-hoc campaigns/ KOL campaign Job Requirements: Possess at least a Diploma or Degree in Marketing, Communications, or equivalent Experience in Marketing, preferably in the Retail and/or F&B Industry. Has experience in developing and implementing marketing strategies Exhibit sound knowledge of strategic planning principles and marketing best practices Be able to think out of the box, enjoy coming up with creative ideas and solutions Be proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) Display a high level of proficiency in designing and running Google ad campaigns and social marketing campaigns Display a positive working attitude and excellent interpersonal skills Possess strong organizational and time-management abilities Has good presentation and strong communication skills (written and spoken) Has good copy-writing and proof-reading skills Able to manage own work without strict supervision, prioritize tasks and manage stakeholder expectations Knowledge/ interest in plants and landscaping would be an advantage Knowledge/ experience of OOH advertising is a plus Working day(s)&Timing: Monday - Friday: 9am - 6pm Saturday: 9am - 1pm Job Types: Full-time, Permanent Summary of role requirements: Looking for candidates available to work: Monday: Morning, Afternoon Tuesday: Morning, Afternoon Wednesday: Morning, Afternoon Thursday: Morning, Afternoon Friday: Morning, Afternoon Saturday: Morning 1 year of relevant work experience required for this role Working rights required for this role Expected start date for role: 01 May 2024 #J-18808-Ljbffr