Manage online advertising campaigns: Plan, execute and optimize online advertising campaigns, including paid search advertising (such as Google AdWords), social media advertising (such as Facebook Ads, LinkedIn Ads, etc.) and advertising on other digital platforms.Content management and creative development: Ensure that content strategy is consistent with brand reputation, develop content calendars and manage content creation teams to ensure content quality and timeliness.Analysis and reporting: Use analytical tools (such as Google Analytics, social media analysis tools, etc.) to monitor and analyze digital marketing activities, and generate reports regularly to evaluate campaign effectiveness and make suggestions for improvement.Team management and collaboration: Lead the digital marketing team, coordinate cross-departmental cooperation, ensure the achievement of team goals and improve team performance.Budget management: Responsible for formulating and managing digital marketing budgets to ensure the best marketing ROI (return on investment) within the budget.SkillsDeep understanding of various digital marketing channels and tools, including but not limited to social media, content marketing, SEO, SEM, email marketing, etc.Proficiency in using analytical tools (such as Google Analytics, social media analysis tools) for data analysis and reporting.Ability to develop and execute effective digital marketing strategies, optimize and adjust based on data analysis.Possess good creative and content development skills, and be able to collaborate with content creators and design teams.Familiar with digital marketing trends and technology updates, and able to quickly adapt to industry changes and emerging technologies.#J-18808-Ljbffr